The Upside Down Museum Amsterdam

€26.50 €25.50

Please write down your desired entrance time

Welcome to the Upside Down, the ultimate Instagram Museum in Amsterdam where you make the rules! This interactive Insta museum takes you on a trip to a whole new dimension and is a colourful mix of a museum, a nightclub and an amusement park mixed with amazing backdrops and some magic.

Get ready for some mind-blowing surprises that will make you question everything you’ve known before! Let your fantasy go wild, take as many unique pictures with gorgeous backdrops as you like and explore the boundaries of your own creativity.

The Upside Down’s goal is to inspire its visitors in mind bending ways and invite them to create their own content and take a big step out of their comfort zone while having fun. Interact with the rooms and their interieur however you want, present your best poses and go all out - there are no limits to your imagination! 

Explore the 25 interactive and extraordinary rooms and share your experiences with perfect backdrops on Instagram and Tik Tok. Take a bubble bath in a pool with 81,286 transparent balls and change it to any colour you like, be king or queen for a day in The Royal Room and experience an endless world below sea level, full of infinity mirrors and glowing jellyfish.

The Dutch are known around the world for their historical windmills, clogs, tulips and delicious cheese. But there is so much more to discover about the Netherlands and its people! The Upside Down Amsterdam focusses not on traditions but contemporary New Dutch culture such as the dance music by world famous Dutch DJs, a distinct sweet tooth and taking pride in diversity and inclusion.

Get inspired by the ultimate Dutch experience and learn more about the country’s contemporary culture while stepping out of your own reality, making the Upside Down the perfect attraction to visit during your Amsterdam trip to see the country from a different Instagram-worthy angle (literally!) and discover everything you never knew.

  • Trick your brain and tickle your senses in this unique Instagrammable experience
  • Largest interactive museum in EuropeOnly space tunnel in the Netherlands
  • Direct access ticket via a chosen time 


Instruction of Ordering Tickets

  1. Please choose your time slot
  2. Please write down your visit date under 'Ticket Date'.
  3. Please write down your desired Entrance time slot under 'Entrance Time Slot'.
  4. Please write down your correct contact number and email address at the order page. The address is used for your invoice only.
  5. After your payment, we will issue your ticket(s) as soon as possible.
  6. You will receive your e-ticket(s) and a confirmation by email within few minutes (sometimes it might take longer). You could use it at reserved date and time slot which is mentioned on your e-ticket(s).
  7. Please note: We will issue your ticket(s) based on the ticket date and entrance time slot you provided. We don't guarantee you get your desired entrance time, but we will issue the ticket(s) as close as possible to your desired entrance time, and we make sure the entrance time is in the time slot you chose. 
  8. Please pay attention to your exact entrance time on your e-ticket(s). It can be any time in your chosen time slot. 
  9. If your chosen date or time slot is not available (sold out), we will contact you by email for an alternative time slot. Or we will cancel your order and refund your payment. 

Guideline of Using Tickets

  1. Present your e-ticket(s) at the entrance from your smart phone, simply show your barcode to enter.
  2. You don't need to wait in the queue
  3. No need to print out the ticket(s)
  4. Please arrive 5 minutes before your entrance time on your ticket(s).
  5. Please note: you might not be allowed to enter if you are late for 30 minutes. 


Attraction Address: Europaboulevard 5, 1079 PC Amsterdam

Opening Time: 

Monday - Thursday & Sunday: 9:30 - 19:00
Friday - Saturday: 9:30 - 20:00

  • Adult: 12+ years old
  • Child: 3 - 11 years old
  • Child under 3 years old: Free entrance
  • This ticket is non-refundable